Hilton Makes Dramatic, Ground-Breaking Change to its Logo!

In what must have been a very extensive project involving hundreds if not thousands of well dressed executives, Hilton Hotels has completed a striking redesign of their new logo, the Washington Post reports.

If you can’t spot these changes immediately (or at all), the color is a shade darker and they added the tagline “Hotels & Resorts.”

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Utterly brilliant. I hope everyone on Hilton’s design team is really proud of their hard work. I’m sure the IT team is now assessing how long it will take to implement this new logo on the Hilton.com website.

In other news, I wore brown socks today.

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